business beliefs

Written By Little Language Matters*

/ˈbɪznɪs bɪˈliːfs/

 

frame

Definitions

  • a set of sentences that are specific and invite insight into how the Solo Business is likely to be observed and experienced in the delivery of the business's service or product(s).

  • (when shared aloud) a touch trust-point to invite stronger working relationships from the start.

    • Usage Example - If a Solo Business wanted to grow a stronger relationship sooner with their potential customers/clients, then, on the business website, the Solo Business Owner could swap out the vague values and move to the next level of detail in the Business Beliefs. The additional detail of a stated sentence could act as another filter to support misaligned clients/customers away and draw the aligned clients/customer in sooner and stronger.

Similar: Business Values - Business Vision



 

lens

Definitions

  • a sentence that serves as an anchor to keep the Solo Business tethered to their strategic direction and moving to achieve their vision within their niche.

  • a sentence that can support a Solo Business Owner to look through and to make sense and/or meaning of an occurrence/event in the business (e.g., deciding when to and when not to work with a specific client, deciding when or when not to produce a particular product).

Similar: Business Values - Business Vision





When to use

Values are nice and break the ice, but your business beliefs are better. When you want your customers or clients to know what is important to your business, what inspires your business and what lens you and your business look through in everything you do, then by sharing what your business believes you can bring your people on board sooner and stronger from the same page.*

  • Created 02/06/2025

    Last Updated 02/07/2025

  • Description The Part of Speech in the Solo Business Dictionary are designed with their use in mind. Each Part of Speech has been created in response to the (almost always) commented comment of, “I can’t remember what a noun or verb is.” and made more practical and to be ready to use in the context of Small Business.

    • action - a movement performed by a human or type of technology (computer or otherwise)

    • asset - a tangible and/or observable resource that adds value to the business

    • construct - an idea that has been grown from a concept to be more material (i.e., possible to be detected and/or observed)

    • frame - language device designed to focus the mind and make meaning (which can include common phrases)

    • label - a shorthand term used to communicate a categorisation of meeting pre-determined criteria

    • lens - a language device used to generate data for a specific purpose

    • relationship - a connection that gains access to a resource

    • resource - something that has value and is accessed through a relationship

  • IPA Transcription via https://tophonetics.com/




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Little Language Matters*

Kathy Rast is a Language-In-Use Consultant specialising in navigating new thinking and evolving everyday experiences through the lens of language — where ‘what’ we do has nothing and everything to do with the ‘words we actually use’.

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