LEVERAGE THE LANGUAGE TO do the heavy lifting LIGHTEN the YOUR LOAD.
A way with words that works with the way you work.
WORDS ARE OUR WAY IN.
Our Language has everything and nothing to do with the words we actually use. Walking among our words in real-life in real-time is the closest we can (consciously) get to what we are thinking, what we believe, and what drives us in doing what we are doing, have done, and will do.
When we know how our words are working, then we can work with our words to do more of the work.
In the beginning we do a lot of the work to find the words that can work to be kind to the mind, connect thinking, and focus behaviours…yup, in the beginning you grow to know it has everything and nothing to do with the words we actually use.
— Kathy Rast, Little Language Matters*
Our Philosophy
Our Language effortlessly holds layers from the smallest sound to making our meaning in moments contained in context. While many rush in for a reframe, we do not. While many may think we find the right word, we do not. And, while many may think we are only one thing, we are not. Yes, we are about how we use our language. Yes, we are about how are words are working in our days and ways. And yes, n the beginning we do a lot of the work to find the words that can work to be kind to the mind, connect thinking, and focus behaviours.
We can see the gap between what we know in language-related areas (such as psychology, linguistics, and rhetoric) and what actually we do with the knowing in language-related areas (such as rhetoric, linguistics, and psychology).
We believe an utterance, an assumption, a word without thought uttered aloud lets us in. Everyday we all take in the laziest of language leveraging the easy way into being out of our awareness to prompt, prod, and push to pull us into action. We are not here to change the words that work, but we are here to work with the language to lighten the load.
WHERE OUR WORDS GO OUR FOCUS FOLLOWS.
“Don’t think about the tigers or snakes. Fuck. You thought about tigers and snakes.”
— Tom Reece in Cry Havoc by Jack Carr
(…don’t think about doing your first solo business project. fuck. you most definitely totally likely thought about your first project 😝)