Leveraging the language we (actually) use to lighten the 🧠 load in Solo Business.
“Like carrots, the way we word our thinking behind our business often contains and carries uncounted calories.
Some words are necessary and nourishing (especially those leading us to see the light in the dark, just like 🥕s!) and others are too heavy, too hard, and too hella bent on making us work more!
It’s true, sometimes the words lead us and our business, and sometimes it’s the other way around.
Either way, running your thinking through a language lens can make even the most weighty parts in Solo Business work more than they have before.”
— Kathy Rast, Little Language Matters*
Often, the biggest thinking behind Solo Business is done in the first year. If you think about it, we’re making decisions and setting our direction at a time when we know the least about our business!
If we’re to believe the old thinking* in business, where in the first years we ‘exist’ (aka launch), then we ‘survive’ (aka keep showing up), and then we see ‘success’ (aka assumes you’re clear in where you and your business are, where you’re going, and the part you play in the big picture as you continue to cruise to take off and reach resourced maturity), all with that USP, vision, and values from your first year.
Look, if you’re nailing this, then kudos, keep going! If you’re not so much yet or want to begin with rich resources, then we may be able to help with that 😉
“Many Solo Businesses are built from popular lenses, the most popular being marketing. Meaning the business is designed and driven from the front. In other words, the main thinking is coming from outside of the business.
We believe Solo Businesses can work better and for longer when they come from behind. When they’re clear on their do’s and don’ts, are’s and aren’ts, will’s and will nots, they can be sure in themselves, and they can truly play their part in the big picture.”
— Kathy Rast, Little Language Matters*
We make it weird and work.
Solo Businesses choose to work with Kathy in Little Language Matters* because she can’t turn her language lens off. While the lens can be leveraged in any part of our living lives, somewhere along the way we fell hard for Solo Business.
There’s something about the drive where a business needs to be done (and doable) by one that gets us out of bed each working day (even on Saturdays!).
Working from the lens of language to lighten the load to be clear, connected, and congruent in thinking that informs, influences, and inspires Solo Business to succeed and stay success-filled feels weird, and yet we think it’s our kinda weird that makes the difference and makes it work for the long run.
“Our two primary focuses in Little Language Matters* are thinking and behaviours.
Here we’re working with the thinking behind the Solo Business to lead everything in the front of the business.
It can take a minute, but as the Solo Business Owner (SBO) shifts subtle parts in their thinking, everything that follows feels more connected, more congruent, and a call to the customers and clients to come and get what they’re looking for. It’s a true shift from selling something to buyers buying both from your business and what you and your business believe is possible. ”
— Kathy Rast, Little Language Matters*