Here, we let you in a little on the real-time experience of navigating, creating and delivering a campaign (aka a single focus with a concentrated effort for a specified time). Enjoy.

It sounds weird and yet it works, as all the best ways work here. This conversation is actually not that weird when you hear the thinking behind it. Here we’re sharing the thinking by asking you not to buy the resources that (actually) resource solo business…yet. Enjoy.

Sharing a super normal solo business moment that we’ve prevented from growing into a molehill or mountain to be more doable. This conversation is for when you want an example of how you can work with your own thinking to get in and out of overwhelm and on your way to getting it done. Enjoy.

In this conversation we’re sharing the days following working with our trusted specialist. This experience is shared for the pure purpose of a normal norm in what we have experienced in knowing that some things are only known when they’re known. Enjoy.

In this conversation we (specifically Kathy through the lenses of the SBO and SBD) share a little insight into the feels of the feels of having all the necessary data to inform, influence, and inspire our direction, designs, and decisions when working with a specialist. Enjoy.

Here you’re welcome to sit in on our start of the week Solo Business roundtable, where we share who’s up to what so that everyone’s aware of what’s happening where. We also open up the fixed footprint to ask an ask for additional resources as needed. Enjoy.

In this conversation we look through the lens of the Solo Business Director (SBD) to move closer to sharing a little more detail, specifically, the primary focus of the Solo Business Q1 and what we will be releasing to (actually) resource Solo Business.

Meeting with our Little Language Matters* Solo Business Owner (SBO) lens, we share a little look at the vibe we’ve been picking up as the calendar clicked over from Jan to Feb. In short, the vibe has a growing sense of knowing where the business is going. Enjoy.

We’ve continued to define and refine our part to play by contributing value to the space and place of Solo Business. In our brief catchup, we invite you to listen lightly to find the feels for what we know now and how it will echo across everything from here. Enjoy.

In this conversation we share with you parts of a fellow Solo Business that only has you and your Solo Business front of 🧠. Here we share with you a sense of growing knowing of finding one’s feet in Solo Business through really looking at what we have been reporting, we let slip what we really think of the business mindset frame, and we give a little insight into what is coming up in the new year.

The point, the purpose and promise of this conversation is to be just one example. Yes we mention the resources we are working on to grow the normal norm of Solo Business (actually) feeling resourced and resourceful, but like the words we are using here, it has everything and nothing to do with us.

We bring forward the idea that Solo Business life has the potential to be more practical and play a bigger part by suggesting it is time to retire that outdated pain pointed out in every service sales page that Solo Business life is lonely.

For a minute we have found those lazy conversations creeping into the room. Moving us to the type of conversations we already know, that have grown all their big grows and are now settled and set in where they are. While we enjoy leaning in and learning in these conversations, this is not the part Little Language Matters* to play. Here we share a real lesson learned and a little of where we are growing from here.

We bring forward the idea that Solo Business life has the potential to be more practical and play a bigger part by suggesting it is time to retire that outdated pain pointed out in every service sales page that Solo Business life is lonely.

Confession, we are very totally all human here and we too have been talking to ‘scaling’ and ‘growing’ being interchangeable, and to a small degree we have been right 😅

How we think in our Solo Business generally often always falls into one of two cognitive comfort thinking camps. Some of us enjoy working among the big bigness of the big picture and picking the direction and destination. Some enjoy the diving into the detail taking the big picture and making it really real.

Here we slip from selling to buying and by doing so move what we see from the back-of-business to look at our Solo Business from the lens of a buyer out front.

You are right in thinking they are the same and you are right when you wonder about the difference the lens of a label makes and what leaning into this lens can bring to your Solo Business.

Small Business and Solo Business are labels lobbed about with little thought in our business conversations. And, it is this little thought out thinking that we can now realise a real opportunity to lean on and leverage these labels to do some of the heavy lifting in our front and back-of-business thinking.