In this conversation we look through the lens of the Solo Business Director (SBD) to move closer to sharing a little more detail, specifically, the primary focus of the Solo Business Q1 and what we will be releasing to (actually) resource Solo Business.

Meeting with our Little Language Matters* Solo Business Owner (SBO) lens, we share a little look at the vibe we’ve been picking up as the calendar clicked over from Jan to Feb. In short, the vibe has a growing sense of knowing where the business is going. Enjoy.

We’ve continued to define and refine our part to play by contributing value to the space and place of Solo Business. In our brief catchup, we invite you to listen lightly to find the feels for what we know now and how it will echo across everything from here. Enjoy.

In this conversation we share with you parts of a fellow Solo Business that only has you and your Solo Business front of 🧠. Here we share with you a sense of growing knowing of finding one’s feet in Solo Business through really looking at what we have been reporting, we let slip what we really think of the business mindset frame, and we give a little insight into what is coming up in the new year.

The point, the purpose and promise of this conversation is to be just one example. Yes we mention the resources we are working on to grow the normal norm of Solo Business (actually) feeling resourced and resourceful, but like the words we are using here, it has everything and nothing to do with us.

We bring forward the idea that Solo Business life has the potential to be more practical and play a bigger part by suggesting it is time to retire that outdated pain pointed out in every service sales page that Solo Business life is lonely.

For a minute we have found those lazy conversations creeping into the room. Moving us to the type of conversations we already know, that have grown all their big grows and are now settled and set in where they are. While we enjoy leaning in and learning in these conversations, this is not the part Little Language Matters* to play. Here we share a real lesson learned and a little of where we are growing from here.

We bring forward the idea that Solo Business life has the potential to be more practical and play a bigger part by suggesting it is time to retire that outdated pain pointed out in every service sales page that Solo Business life is lonely.

Confession, we are very totally all human here and we too have been talking to ‘scaling’ and ‘growing’ being interchangeable, and to a small degree we have been right 😅

How we think in our Solo Business generally often always falls into one of two cognitive comfort thinking camps. Some of us enjoy working among the big bigness of the big picture and picking the direction and destination. Some enjoy the diving into the detail taking the big picture and making it really real.

Here we slip from selling to buying and by doing so move what we see from the back-of-business to look at our Solo Business from the lens of a buyer out front.

You are right in thinking they are the same and you are right when you wonder about the difference the lens of a label makes and what leaning into this lens can bring to your Solo Business.

Small Business and Solo Business are labels lobbed about with little thought in our business conversations. And, it is this little thought out thinking that we can now realise a real opportunity to lean on and leverage these labels to do some of the heavy lifting in our front and back-of-business thinking.

We grow an idea, just one, where maybe the mobility of growing in contained containers concentrated in a fixed footprint lends itself to work more for Solo Business. Enjoy.

This is where you having a strong sense of self in your role in your Solo business in your Strategic Direction (specifically, your Niche and Business Model-Network) come to play their part in your business ways and days.

Here we circle back to move forward with the focus of ‘all done by one’ and building the belief that ‘size matters’ to welcome the curiosity of the strength of working with a Solo Business. But, before we do, it is first up to us to be comfortable in our own business skin to say ‘we is me’ 😁

While there is no one way to get our foot in that door, to get our name out there, or to get the needs we need met through who we know and who knows us, we certainly can leverage the already embedded assumptions of these common business role labels to get us what we need with purpose on purpose easier.

We are putting forward the idea that maybe the middle can be less messy or muddy and be more magic with the clarity cleared up when working with a couple of key Business Role Lenses, specifically the Manager and Director.

The point is in the persistent practice of pulling out the aligned lens for you to direct, decide, or do what needs doing, or to catch yourself when you find you are leaning on one lens just because it feels more familiar and friendly 🤭