7 | Why Scale(able), Sale(able), and Sustain(able) mean more in Solo Business.

About this conversation.

There are some that light up with the words ‘scaling, ‘selling’, or ‘sustaining’ and there there are those that sip a water playing the business bingo of hearing yet another buzz word falling flat with what follows.

Harsh, yup, but we are not here to keep the conversation going. Nope. We are here to slow the roll towards reinventing the same wheel that is already working.

Instead, we are looking beyond how to do it, what it is, and why it is important.

(…okay, I heard the collective gasp, wondering what is beyond why, as we believe that is the highest high of the hierarchy of thinking. May you are right, but we think there is more.)

With time this will unfold the way it always was because we start here.

First, we need to know these are the same things in Solo Business meeting different needs at different times in Solo Business. When we come to learn that they each have the same needs, similar structures, and ready readiness, then being motivated to build them from now becomes hella easier.

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