
Strategic Direction that’s ready to back the belief of Solo Business Owners to move forward on the same page.
(literally!)
Strategic Direction in a Solo Business Structures leads to deploying stronger strategies, nurturing congruency and consistency in the client experience, and feeling the feeling of knowing in growing the business. By mapping the parts of the business, there is a place to both launch from and come back to find and follow a way to keep the end in sight. Having a business vision, mission, model, and narrowed-enough niche will get your business so far…knowing how to apply them in any given business day decision gets you and your business beyond the finish line.
Strategic Direction and Strategy are two beasts of the same burden for many solo business owners. Strategy is often seen as sexy with the feels of going hard at something with just one thing on your mind…the happy ending. Even with experience, you always remember your first time and that forever feel-good feeling of what it can be before you know different.
Strategic Direction is unsexy (it must be to many) because it is the part often skipped or spoken to at the start (What’s your business vision, mission,…?) and quickly moved passed to get to your ground level goals (What do you want to achieve? Who do you work with? What’s your budget?).
We believe Strategic Direction is the (wh)y that makes Strategy so sexy. (Yes, one could say that without Strategic Direction, Strategy is just sex.) Strategic Direction is a series of already decided decisions that are there ready to answer the questions about goals, objectives, resources, and targeted results — yup, not sexy and always ready to put out.
A Business Strategy Direction service is a series of conversations which draw out the detail from a Solo Business Human’s head and puts them, first, to a postit note (most clients’ favourite part), and second, harmonising them to work together to face the same way forward. It is the rolling conversations that turn confusion and complexity to a sense of clarity and connection.
In the context of Solo Business Experience, the frame business Strategic Direction covers both the top two layers of Solo Business Structure (layers one and two). And to build on this knowing just a little more, a Strategic Direction is one part of a strategy. Specifically, the Strategic Direction is starting focus that shapes, informs, and leads every action and asset designed and delivered in a strategy.
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Includes:
Industry + Market Position
Vision
Mission
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Includes:
Business Model(s)
Business Roles
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Includes:
Business as Usual (BAU)
Exception Management
New Business Service/Product

“I’ve moved from feeling dread to looking forward.”
Words said aloud by a real Solo Business Human business owner after our sixth conversation with a focused position in her industry, one of her five working business models complete, and a random thought about how a little meaning in her brand colours could continue to lighten her future self’s cognitive load when creating assets…and we’ve only just started.
This is Kathy.
Kathy Rast is the ‘me’ in the ‘we’ as she works as the Solo Business Human in Little Language Matters*. Together with Little Language Matters*, Kathy has a growing bag of business and human knowledge backed with experience applied through familiar frameworks and strengthened by tools and skills some would not think to pack into a single human. Kathy is proudly leading her continued professional development in developing and growing the applied practice of integrating psychology, rhetoric, and linguistics in the context of the Solo Business Experience. The benefit of working with these three complementary existing bodies of knowledge is to learn, lean on, and leverage the parts that support us to human in business-ing experience.
“The language we use in thinking our thoughts is equally, if not more, important as is the language we speak with others. We can continue to fool only ourselves in talking positive, reframing, and saying the right thing, or we can go ahead and learn a little in how our words are actually working, what we’re actually focusing our focus towards, and what we can actually achieve in our every day when we know the choices that are waiting within reach.”
— Kathy Rast, Language-In-Use Consultant
Some like to tell me they do things differently and others, well they just do different differently.
Little Language Matters* is here for the latter. One way we enjoy our business-ing experience is kick off our first contact by actually talking with each other (crazy right?! No email, no link, just two humans getting where they are going sooner!).
So, when you are ready, please call Kathy on 0447 030 962.
(There is method in our madness and a whole lot of madness amongst our methods…and that’s why the different enjoy working with Kathy. )
FAQs
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Oh, it’s expensive and the returns are measurable (but in ways you’re probably not thinking…yet).
Little Language Matters* works with three budgets in mind:
Time
Energy
Money
To answer your question in this context:
Time - Our minimum session is scheduled for the equivalent to 2 hours* with the option to extend at the time
Energy - Our approach is called Co-ing, which means we do most (if not all) of your work during our session to minimise the need for you to go it alone**
Money - Our standard session (equivalent 2 hours) our fee is $370*** (please note, so many of our clients reach this moment in the down before their up, so to meet you as close as we can, we work together to make our fees first achievable to work to achieve our full fee within an agreed time. This is us asking you to practise feeling comfy to call and see what we can come together and agree in our first fees).
* The minimum session time is the equivalent to 2 hours, where equivalent refers to the before and after session work we do for you from time to time. The time actually flies and when we cut it short, it feels natural and normal that we don’t need to both be in the room to wrap up the required works.
** Working to the depths we go requires dedicated mind real estate and your body’s energy. This can mean working with the seasons of your business or spacing our conversations to meet you within your means.
*** Sessions are kept to booking in singles, with the option to book in bulk for specific scopes of work (e.g., mapping out a full working business model, which averages to three sessions). Our sessions have been designed to act with a Snowball Session Structure, which means in each session we move toward the next while building on those before it with the view that it all adds up to be your something bigger.
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Everything we do [pause] we do together, we call it ‘Co-ing’, for example, we can co-create, co-connect, co-unconfuse, even, sometimes, co-cry.
We’ll be honest, one of our standard stand out markers of a Solo Business Human really ready to realise the strengths and benefits of working with a Solo Business Structure is their want to learn enough of the ‘how’ while actually achieving the output. By doing so they grow a greater sense of agency in doing the ongoing little things doings to get done and being bigger for it.
And, when they do decide to work with a specialist specialist it’s for something specific and they bring a stronger client game because they’re already talking the talk and have a strong sound idea of what’s what.
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Each session’s a minimum of 2 hours (yup, it seems long until you know what we achieve in this time each time).
Sessions are sessioned Tuesday to Thursday starting between 9.30am to 11.00am AET.
All sessions are completed on Zoom (and while there are exceptions to this, they’re few and usually typically often only agreed with regular returning clients).
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Honestly, take the number you want and double it, and double it again to give you your business budget ballpark. (Remember, all of your budgets of money, time, and energy).
The funny thing is in mostly all the time, we just start and then follow the flow. Typically, a start is strongest in four-sessions-over-four-weeks and then it’s clear when that’s that and the doing is done or what usually happens is it already feels right to ask aloud, ‘Rightio Kathy, can we now apply it to my [insert asset or action here]?’ which is usually responded to with a, ‘Fo’ shizzle. Let’s do it.’
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Working in with a Solo Business Structure as a Solo Business Human need a something. They need a specialised knowledge, specialised expertise, and specialised skills all applied in a generalised application. Because a Solo Business Human needs to be everything, everywhere, all at once at any one time, they need someone who can meet, match, and move with them who works with a ‘just gets it’ kinda vibe.
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Rarely when things are going great guns…well not the first time (after that, we’re often the first specialist they call to brainstorm what’s next).
Typically, often, most of the time there is a crossroads of a big decision. The decisions are often different on the surface while having a similar sense in common when we walk a little among their wording words. The most common theme is,
‘Should I keep going?’
Now, sometimes they’re talking about the business, sometimes they’re talking about something they’re doing, and sometimes it’s something else.
Each time we begin our weird way of working together from a moment of the shakes, the wobbles, and the wonder of how the f^#k it can work from here.
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If you take one thing from reading these FAQs, please, please take this….emails are for confirmations, conversations are for connections and clarification.
Every whichway we work in Little Language Matters* has been overthought and connected with a purposeful purpose at every point (seriously, we literally have Little language Matters* on a single page mapped out to draw a line from the smallest detail to our Vision).
One of our rules of thumb to keep getting the work done is that if there is a need to back and forth in an ‘email conversation’ then it’s better for the business and the humans to have a conversation and follow it up with an email confirmation.
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Great question.
Honestly, the way we work works for the few. We’ve made the bold decision not to list and layout everything we do here on the ‘service sales page’ because the Little Language Matters* service scope is one that delivers as a specialist generalist.
To give you an idea of what it’s like to work with us, a client recently introduced Kathy to fellow Solo Business Humans as, ‘I’ve worked with people before who have tried to help me and it didn’t work. I don’t know what it is, but it’s actually working with Kathy. Like seriously, I don’t know how we’re actually getting it done and it’s making sense.’ Then it quickly got weird as the human proceeded to put what how we’re working into specific specifics and it came out addled and muddled.
It has taken Kathy a long time to realise that because we’re working in ways we’re achieving everywhere, everything, all at once that there isn’t a way of wording the experience into the a syntactical structure of a straight lined sentence. So instead, we offer a sense of the sense of what we do in a way you can pop into your day.
We welcome you to warm up to our kind of conversation and to what we are doing with the words you may already be wording.
We’ve been told (literally out loud to our business face), ‘I’ll be honest, I had no idea what you were saying most of the time when I first met you…’ and then the very same human said in the same breath said, ‘…but then something clicked. Something you said landed. You said something I already knew. I knew it was what I was saying and what I wanted, but it was like…because of the words you used there was something I realised and it changed it all for me.’
Yup, weird, wtf, and wonder-filled, that’s us and we own it.
So when your curious and when you’re out walking or pottering about, we warmly welcome you to have a listen to a couple of conversations that are curious for you (please do so by clicking below for the link).
It’s not a bit thing: A podcast for Solo Business Owners
Woah. Lots of words. Soz and you’re welcome 🤭