Strategic Direction that’s ready to back the belief of solo business owners to move forward on the same page.
(literally!)
Strategic Direction in solo businesses leads to deploying stronger strategies, nurturing congruency and consistency in the client experience, and feeling the feeling of knowing in growing the business. By mapping the parts of the business, there is a place to both launch from and come back to find and follow a way to keep the end in sight. Having a business vision, mission, model, and narrowed-enough niche will get your business so far…knowing how to apply them in any given business day decision gets you and your business beyond the finish line.
Strategic Direction and Strategy are two beasts of the same burden for many solo business owners. Strategy is often seen as sexy with the feels of going hard at something with just one thing on your mind…the happy ending. Even with experience, you always remember your first time and that forever feel-good feeling of what it can be before you know different.
Strategic Direction is unsexy (it must be to many) because it is the part often skipped or spoken to at the start (What’s your business vision, mission,…?) and quickly moved passed to get to your ground level goals (What do you want to achieve? Who do you work with? What’s your budget?).
We believe Strategic Direction is the (wh)y that makes Strategy so sexy. (Yes, one could say that without Strategic Direction, Strategy is just sex.) Strategic Direction is a series of already decided decisions that are there ready to answer the questions about goals, objectives, resources, and targeted results — yup, not sexy and always ready to put out.
A Business Strategy Direction service is a series of conversations which draw out the detail from a business owner’s head and puts them, first, to a postit note (most clients’ favourite part), and second, harmonising them to work together to face the same way forward. It is the rolling conversations that turn confusion and complexity to a sense of clarity and connection.
In the context of solo business, the frame business Strategic Direction covers both the top two layers of solo business action and assets. Just as Strategic Direction is part of Strategy, so too is a business Big Picture embedded in the business Strategic Direction.
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Includes:
Industry + Market Position
Vision
Mission
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Includes:
Business Model(s)
Business Roles
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Includes:
Business as Usual (BAU)
Exception Management
New Business Service/Product
“I’ve moved from feeling dread to looking forward.”
Words said aloud by a real human business owner after our sixth conversation with a focused position in her industry, one of her five working business models complete, and a random thought about how a little meaning in her brand colours could continue to lighten her future self’s cognitive load when creating assets…and we’ve only just started.
This is Kathy.
Kathy Rast is the ‘me’ in the ‘we’ as she works as the solo human in LLM*. Together with LLM*, Kathy has a growing bag of business and human knowledge backed with experience applied through familiar frameworks and strengthened by tools and skills some would not think to pack into a single human. Kathy is proudly leading her continued professional development in developing and growing the applied practice of integrating psychology, rhetoric, and linguistics in the context of solo business. The benefit of working with these three complementary bodies of knowledge is to learn, lean on, and leverage the parts that make us human in business-ing.
“The language we use in thinking our thoughts is equally, if not more, important as is the language we speak with others. We can continue to fool only ourselves in talking positive, reframing, and saying the right thing, or we can go ahead and learn a little in how our words are actually working, what we’re actually focusing our focus towards, and what we can actually achieve in our every day when we know the choices that are waiting within reach.”
— Kathy Rast, Language-In-Use Consultant
Some like to tell me they do things differently and others, well they just do different differently.
LLM* is here for the latter. One way we enjoy our business-ing experience is kick off our first contact by actually talking with each other (crazy right?! No email, no link, just two humans getting where they are going sooner!).
So, when you are ready, please call Kathy on 0447 030 962.
(There is method in our madness and a whole lot of madness amongst our methods…and that’s why the different enjoy working with Kathy. )