The purpose of this layer is to build out a little more context to grow the thinking container to be a little bigger. By looking at a layer of logic a level above our labels, we can begin to get a sense of the types of questions we’ll be able to ask and answer of the framework in the future. Enjoy.

Here we lay the initial layer of our core thinking structure that both establishes and energises the many moving parts to come together in business. Enjoy.