business niche
/ˈˈbɪznɪs niːʃ/
construct
Definitions
a small space and/or group (including individuals grouped or as a group).
an identified (met or unmet) need within an industry, market, niche, and/or group(s)
a mapped knowing that supports the the Solo Business to be clear in their contribution and connection in a named area (aka industry, market, niche, group(s))
a business goal for which the business’s objectives are designed to deliver and measure the influence of the Solo Business as part of the named industry, market, niche, and/or group(s).
a fundamental Solo Business asset that directly influences and informs the Solo Business strategic direction, strategies, and delivery.
Similar: Industry - Market
lens
Definition
a clear connection to the high level value add and contribution of the Solo Business to a specific or set of behaviours in a group(s).
Similar: Industry - Market
When to use
Your business niche is the single most important place and space to be the clearest of clears and connected in your connections in your Solo Business Experience. It is in your business niche that you know where your Solo Business is adding value in your market and/or industry. It is also the role of your business niche to be the place to come back to and to move forward from in your decisions, direction, and delivery.
The importance of the inclusion of ‘business’ in connection to niche is because as a Solo Business Owner it is important to consistently be kind to the mind and say out loud what is owned by the business. Just as it is with the business vision and values, the niche is the next most personal part of the Solo Business which is born directly from the Solo Business Human.
While it may feel at first to be fully personal on the page for the human, with time, the sense of something bigger continues to settle for the owner to feel focused and informed in the day to day delivery to deliver.
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Created 02/06/2025
Last Updated 02/07/2025
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Description The Part of Speech in the Solo Business Dictionary are designed with their use in mind. Each Part of Speech has been created in response to the (almost always) commented comment of, “I can’t remember what a noun or verb is.” and made more practical and to be ready to use in the context of Small Business.
action - a movement performed by a human or type of technology (computer or otherwise)
asset - a tangible and/or observable resource that adds value to the business
construct - an idea that has been grown from a concept to be more material (i.e., possible to be detected and/or observed)
frame - language device designed to focus the mind and make meaning (which can include common phrases)
label - a shorthand term used to communicate a categorisation of meeting pre-determined criteria
lens - a language device used to generate data for a specific purpose
relationship - a connection that gains access to a resource
resource - something that has value and is accessed through a relationship
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IPA Transcription via https://tophonetics.com/
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