Business Vision

When making decisions, you can look through the lens of your business vision to see how aligned something is (and is not). In your Solo Business Experience, your business vision is always leading you from the front while forever holding the sense you are always achieving it and yet to fully achieved it (yes, it tickles and inspires in the same business breath).

business vision

/ˈbɪznɪs dɪˈsɪʒᵊn/

asset

Context

Often a business vision is asked for when doing most business trainings, talking about a strategy, and when considering where to next in the big picture for the business.

Definitions

  • part of a Solo Business’s Big Picture.

  • a general statement or sentence that while lacking detail of who, what, and how the business works gives insight the contribution of the business.

  • the view usually created and used by the Solo business Owner to sustain a consistent and congruent business focus.

  • an abridged sentence that is kinda magic in the way it is bigger than any one human in or out of the business, yet it inspires the individual into action and be a part of realising it into reality.

Similar: Big Picture

lens

Definition

  • an asset used by a business to sense check the alignment or misalignment of an option, decision, action, or asset.

    Application Example - A business owner will sense check a decision alignment by seeing it through the lens of the business vision by first asking, “How does this decision align with [business vision]?” And then asking, “How doesn’t this decision align with [business vision]?” With a balanced view to choose how to proceed with the new or known information.

Important Note: It is possible to have a personal vision and a business vision. A business vision is typically born from a business human's vision for what they want to be realised in the real world (personal vision). It's only when the vision matures from the initial pain or passion of the business human (personal) to being bigger than one human (purpose) does it become both the overarching direction for the business. Moving and maturing a personal vision to a business vision is a critical step to achieving a Solo Business Structure.

  • Created 10/02/2025

    Last Updated 02/07/2025

  • The Part of Speech in the Solo Business Dictionary are designed with their use in mind. Each Part of Speech has been created in response to the (almost always) commented comment of, “I can’t remember what a noun or verb is.” and made more practical and to be ready to use in the context of Small Business.

    • action - a movement performed by a human or type of technology (computer or otherwise)

    • asset - a tangible and/or observable resource that adds value to the business

    • construct - an idea that has made material by being detected and able to be observe with (a) named measures and/or components

    • frame - language device designed to focus the mind and make meaning (can include common phrases)

    • label - a shorthand term used to communicate a categorisation of meeting pre-determined criteria

    • lens - a language device used to generate data for a specific purpose

    • relationship - a connection that gains access to a resource

    • resource - an asset that has value and is accessed through a relationship (when it’s your own we call it your asset)

  • IPA Transcription via https://tophonetics.com/

Little Language Matters* Language-In-Use Consulting Consultant Kathy Rast

Kathy Rast

Kathy Rast is a Language-In-Use Consulting Consultant in Little Language Matters* where she specialises in navigating new thinking and evolving everyday experiences through the lens of the words we’re actually using.