Business Niche

Your business niche is the single most important place and space to be the clearest of clears and connected in your connections in your Solo Business Experience. It is in your business niche that you know where your Solo Business is adding value in your market and/or industry. It is also the role of your business niche to be the place to come back to and to move forward from in your decisions, direction, and delivery.

business niche

/ˈˈbɪznɪs niːʃ/

construct

Definitions

  • a small space and/or group (including individuals grouped or as a group).

  • an identified (met or unmet) need within an industry, market, niche, and/or group(s)

  • a mapped knowing that supports the the Solo Business to be clear in their contribution and connection in a named area (aka industry, market, niche, group(s))

  • a business goal for which the business’s objectives are designed to deliver and measure the influence of the Solo Business as part of the named industry, market, niche, and/or group(s).

  • a fundamental Solo Business Asset that directly influences and informs the Solo Business strategic direction, strategies, and delivery.

Similar: Contribution - Group - Industry - Knowing - Market - Understanding

frame

Definition

  • a clear focus for the Solo Business to understand their contribution and part they are playing in a named industry, market, niche, and/or group(s).

  • a line of sight that connects the Solo Business to playing a part and contributing to one or more parts of the community (and connected society).

Similar: Contribution - Group - Industry - Knowing - Market - Understanding

lens

Definition

  • a clear connection to the high level value add and contribution of the Solo Business to a specific or set of behaviours in a group(s).

Similar: Contribution - Group - Industry - Knowing - Market - Understanding

The importance of the inclusion of ‘business’ in connection to niche is because as a Solo Business Owner it is important to consistently be kind to the mind and say out loud what is owned by the business. Just as it is with the business vision and values, the niche is the next most personal part of the Solo Business which is born directly from the Solo Business Human.

While it may feel at first to be fully personal on the page for the human, with time, the sense of something bigger continues to settle for the owner to feel focused and informed in the day to day delivery to deliver.

  • Created 23/06/2025

    Last Updated 25/07/2025

  • The Part of Speech in the Solo Business Dictionary are designed with their use in mind. Each Part of Speech has been created in response to the (almost always) commented comment of, “I can’t remember what a noun or verb is.” and made more practical and to be ready to use in the context of Small Business.

    • action - a movement performed by a human or type of technology (computer or otherwise)

    • asset - a tangible and/or observable resource that adds value to the business

    • construct - an idea that has made material by being detected and able to be observe with (a) named measures and/or components

    • frame - language device designed to focus the mind and make meaning (can include common phrases)

    • label - a shorthand term used to communicate a categorisation of meeting pre-determined criteria

    • lens - a language device used to generate data for a specific purpose

    • relationship - a connection that gains access to a resource

    • resource - an asset that has value and is accessed through a relationship (when it’s your own we call it your asset)

  • IPA Transcription via https://tophonetics.com/

Little Language Matters* Language-In-Use Consulting Consultant Kathy Rast

Kathy Rast

Kathy Rast is a Language-In-Use Consulting Consultant in Little Language Matters* where she specialises in navigating new thinking and evolving everyday experiences through the lens of the words we’re actually using.