Business Niche

Your Niche is the single most important place and space to be the clearest of clears and connected of connections in your Solo Business Experience, as it’s in your Business Niche that you now the value you and your business are contributing to something bigger. In moments of decision, direction, and delivery, always come back to and move forward from your Business Niche.

business niche

/ˈˈbɪznɪs niːʃ/

construct

Definitions

  • a mapped matrix to support the knowing of change, contribution, and connection of the Solo Business to a named industry, market, and group(s).

  • a business behavioural goal for which business objectives are designed to deliver and measure the value add of the Solo Business the named industry, market, and/or group(s).

  • the primary Solo Business Asset to support the Solo Business Strategic Direction.

Similar: Business Market - Business Contribution

frame

Definition

  • a clear focus of the contribution in an industry and the connection to the value that industry plays in society.

Similar: Business Market - Business Contribution

lens

Definition

  • a clear connection to the high level value add and contribution to a specific or set of behaviours in a group(s).

Similar: Business Market - Business Contribution

The importance of the inclusion of ‘business’ in connection to niche is as a Solo Business Owner it is important to consistently be kind to the mind to and show out loud what is owned by the business as with the business vision and values, the niche is the next most personal part born directly from the Solo Business Human.

While it may feel at first to be fully personal on the page for the human, with time, the sense of something bigger continues to settle for the owner to feel focused and informed in the day to day delivery to deliver.

  • Created 23/06/2025

  • The Part of Speech in the Solo Business Dictionary are designed with their use in mind. Each Part of Speech has been created in response to the (almost always) commented comment of, “I can’t remember what a noun or verb is.” and made more practical and to be ready to use in the context of Small Business.

    • action - a movement performed by a human or type of technology (computer or otherwise)

    • asset - a tangible and/or observable resource that adds value to the business

    • construct - an idea that has made material by being detected and able to be observe with (a) named measures and/or components

    • frame - language device designed to focus the mind and make meaning (can include common phrases)

    • label - a shorthand term used to communicate a categorisation of meeting pre-determined criteria

    • lens - a language device used to generate data for a specific purpose

    • relationship - a connection that gains access to a resource

    • resource - an asset that has value and is accessed through a relationship (when it’s your own we call it your asset)

  • IPA Transcription via https://tophonetics.com/

Kathy Rast

Kathy Rast is a Language-In-Use Consulting Consultant in Little Language Matters* where she specialises in navigating new thinking and evolving everyday experiences through the lens of the words we’re actually using.