Business Beliefs

Values are nice and break the ice, but your business beliefs are better. When you want your customers or clients to know what is important to your business, what inspires your business and what lens you and your business look through in everything you do, then by sharing what your business believes you can bring your people on board sooner and stronger from the same page.*

  • The part that tickles most for many (if not all) Solo Business Owners is deciding, describing, and defining their business beliefs. For now, please know it’s totally doable and know that at first, like the business vision and and values, the business beliefs are only born from you as the Solo Business Human and, with time, grow to into their own as they become part of the Solo Business Experience.

business beliefs

/ˈbɪznɪs bɪˈliːfs/

frame

Definition

  • a set of sentences that are specific and invite insight into how the Solo Business is likely to be observed and experienced in the delivery of the business's service or product(s).

  • (when shared aloud) a touch trust-point to invite stronger working relationships from the start.

    • Usage Example - If a Solo Business wanted to grow a stronger relationship sooner with their potential customers/clients, then, on the business website, the Solo Business Owner could swap out the vague values and move to the next level of detail in the Business Beliefs. The additional detail of a stated sentence could act as another filter to support misaligned clients/customers away and draw the aligned clients/customer in sooner and stronger.

Similar: Business Values - Business Vision - Solo Business Experience

lens

Definitions

  • a sentence that serves as an anchor to keep the Solo Business tethered to their strategic direction and moving to achieve their vision within their niche.

  • a sentence that can support a Solo Business Owner to look through and to make sense and/or meaning of an occurrence/event in the business (e.g., deciding when to and when not to work with a specific client, deciding when or when not to produce a particular product).

Similar: Business Values - Business Vision - Solo Business Experience

  • Created 02/06/2025

    Last Updated 02/07/2025

  • The Part of Speech in the Solo Business Dictionary are designed with their use in mind. Each Part of Speech has been created in response to the (almost always) commented comment of, “I can’t remember what a noun or verb is.” and made more practical and to be ready to use in the context of Small Business.

    • action - a movement performed by a human or type of technology (computer or otherwise)

    • asset - a tangible and/or observable resource that adds value to the business

    • construct - an idea that has made material by being detected and able to be observe with (a) named measures and/or components

    • frame - language device designed to focus the mind and make meaning (can include common phrases)

    • label - a shorthand term used to communicate a categorisation of meeting pre-determined criteria

    • lens - a language device used to generate data for a specific purpose

    • relationship - a connection that gains access to a resource

    • resource - an asset that has value and is accessed through a relationship (when it’s your own we call it your asset)

  • IPA Transcription via https://tophonetics.com/

Little Language Matters* Language-In-Use Consulting Consultant Kathy Rast

Kathy Rast

Kathy Rast is a Language-In-Use Consulting Consultant in Little Language Matters* where she specialises in navigating new thinking and evolving everyday experiences through the lens of the words we’re actually using.