Business Purpose

Your purpose in your Solo Business is why you actually put pants on today and why you are planning to put pants on in all the working days to come. Your business purpose wants and waits for you to get out of bed, to play your part, to contribute your contribution, and looks at you with loved up eyes at the end of each working day with a sense of knowing everything today has set up tomorrow to be even better.

business purpose

/ˈˈbɪznɪs ˈpɜːpəs/

frame

Definition

  • (typically without notice or knowing by others) the act of the Solo Business Human putting on pants and playing a specific part as a Solo Business Owner to enable the Solo Business to contribute to something bigger than the business (e.g., a behavioural shift within a market or industry).

Similar: Business Market - Business Niche - Business Contribution - Business Mission - Business Vision

The importance of the inclusion of ‘business’ in connection to purpose is because as a Solo Business Owner it is important to consistently be kind to the mind to and say out loud what is owned by the business as with the business vision and values, the purpose is partially personal and has been born from the Solo Business Human.

While it may feel at first to be fully personal on the page for the human, with time, the sense of something bigger continues to settle for the owner to feel focused and informed in the day to day delivery to deliver.

  • Created 02/07/2025

  • The Part of Speech in the Solo Business Dictionary are designed with their use in mind. Each Part of Speech has been created in response to the (almost always) commented comment of, “I can’t remember what a noun or verb is.” and made more practical and to be ready to use in the context of Small Business.

    • action - a movement performed by a human or type of technology (computer or otherwise)

    • asset - a tangible and/or observable resource that adds value to the business

    • construct - an idea that has made material by being detected and able to be observe with (a) named measures and/or components

    • frame - language device designed to focus the mind and make meaning (can include common phrases)

    • label - a shorthand term used to communicate a categorisation of meeting pre-determined criteria

    • lens - a language device used to generate data for a specific purpose

    • relationship - a connection that gains access to a resource

    • resource - an asset that has value and is accessed through a relationship (when it’s your own we call it your asset)

  • IPA Transcription via https://tophonetics.com/

Little Language Matters* Language-In-Use Consulting Consultant Kathy Rast

Kathy Rast

Kathy Rast is a Language-In-Use Consulting Consultant in Little Language Matters* where she specialises in navigating new thinking and evolving everyday experiences through the lens of the words we’re actually using.