business vision
/ˈbɪznɪs dɪˈsɪʒᵊn/
asset
Definitions
a general statement or sentence that while lacking detail of who, what, and how the business works gives insight the contribution of the business.
the view usually created and used by the Solo business Owner to sustain a consistent and congruent business focus.
an abridged sentence that is kinda magic in the way it is bigger than any one human in or out of the business, yet it inspires the individual into action and be a part of realising it into reality.
Similar: Big Picture - Strategic Direction
lens
Definition
an asset used by a business to sense check the alignment or misalignment of an option, decision, action, or asset.
Similar: Big Picture - Strategic Direction
When to use
When making decisions, you can look through the lens of your business vision to see how aligned something is (and is not). In your Solo Business Experience, your business vision is always leading you from the front while forever holding the sense you are always achieving it and yet to fully achieved it (yes, it tickles and inspires in the same business breath).
Application Example: A business owner will sense check a decision alignment by seeing it through the lens of the business vision by first asking, “How does this decision align with [business vision]?” And then asking, “How doesn’t this decision align with [business vision]?” With a balanced view to choose how to proceed with the new or known information.
Important Note: It is possible to have a personal vision and a business vision. A business vision is typically born from a business human's vision for what they want to be realised in the real world (personal vision). It's only when the vision matures from the initial pain or passion of the business human (personal) to being bigger than one human (purpose) does it become both the overarching direction for the business. Moving and maturing a personal vision to a business vision is a critical step to achieving a Solo Business Structure.
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Created 10/02/2025
Last Updated 02/07/2025
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Description The Part of Speech in the Solo Business Dictionary are designed with their use in mind. Each Part of Speech has been created in response to the (almost always) commented comment of, “I can’t remember what a noun or verb is.” and made more practical and to be ready to use in the context of Small Business.
action - a movement performed by a human or type of technology (computer or otherwise)
asset - a tangible and/or observable resource that adds value to the business
construct - an idea that has been grown from a concept to be more material (i.e., possible to be detected and/or observed)
frame - language device designed to focus the mind and make meaning (which can include common phrases)
label - a shorthand term used to communicate a categorisation of meeting pre-determined criteria
lens - a language device used to generate data for a specific purpose
relationship - a connection that gains access to a resource
resource - something that has value and is accessed through a relationship
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IPA Transcription via https://tophonetics.com/
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