(business) vision

/ˈbɪznɪs dɪˈsɪʒᵊn/

 

noun‍ ‍

Definitions

  • a general statement or sentence that (while lacking detail of who, what, and how) invites insight into where the Solo Business fits and the part they play (contribution) in that thing bigger than the Solo Business.

  • a view created and used by the Solo Business to ground and to pull front of mind in strategic and strategy planning.

  • an abridged sentence that is kinda magic in the way it is bigger than any one human in or out of the business, yet it inspires the individual into action and to be a part of realising it into reality.

Often confused with: unique selling proposition (USP) - tagline


 

verb

Definition

  • saying, writing, or dancing it out to ground and connect with the Big Picture of the Solo Business that is the bridge to that thing bigger than the Solo Business.

Often confused with: (business) mission - (business) values - business model - value proposition - your ‘why’

 



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Kathy Rast, SBO in Little Language Matters*

Little Language Matters* Kathy Rast is like chocolate left unattended on the kitchen bench, it’s always your choice to choose. Enjoy.

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