(business) vision

/ˈbɪznɪs dɪˈsɪʒᵊn/

noun‍ ‍

Definitions

• a general statement or sentence that (while lacking detail of who, what, and how) invites insight into where the Solo Business fits and the part they play (contribution) in that thing bigger than the Solo Business.

• a view created and used by the Solo Business to ground and to pull front of mind in strategic and strategy planning.

• an abridged sentence that is kinda magic in the way it is bigger than any one human in or out of the business, yet it inspires the individual into action and to be a part of realising it into reality.

Often confused with: unique selling proposition (USP) - tagline

verb

Definition

• saying, writing, or dancing it out to ground and connect with the Big Picture of the Solo Business that is the bridge to that thing bigger than the Solo Business.

Often confused with: (business) mission - (business) values - business model - value proposition - your ‘why’

• Version History

  Created 10/02/2025

  Last Updated 31/12/2025

• (refresher) Parts of Speech

  noun - name of person, place, or thing.

  verb - an action

  adjective - modifies or qualifies a noun

  adverb - modifies a verb, adjective or other adverb (yeah, this one still messes with me).

  Yes, there are more, but for volume of use here and to be kind with your 🧠 these are the most featured in the Solo Business Dictionary.

  🎧 Podcast Recommendation

  If your curious about loving your Language little by little, then my fav go-to source is Grammar Girl (been one of my fav podcasts from the beginning):

  https://www.quickanddirtytips.com/grammar-girl/

• Attributions

  IPA Transcription via https://tophonetics.com/

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