(business) purpose

/ˈˈbɪznɪs ˈpɜːpəs/

 

verb

Definition

  • (typically without notice or knowing by others) the putting on of pants so that the Solo Business can (continue to) contribute to something bigger than the Solo Business.

Often confused with: (business) vision - (business) mission - (business) niche - your ‘why’

 

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Kathy Rast, SBO in Little Language Matters*

Little Language Matters* Kathy Rast is like chocolate left unattended on the kitchen bench, it’s always your choice to choose. Enjoy.

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(business) niche

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(business) values