business purpose

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Written By Kathy Rast, Owner of Little Language Matters*

/ˈˈbɪznɪs ˈpɜːpəs/

 

frame

Definition

  • (typically without notice or knowing by others) the act of the Solo Business Human putting on pants and playing a specific part as a Solo Business Owner to enable the Solo Business to contribute to something bigger than the business (e.g., a behavioural shift within a market or industry).

Similar: Market - Mission - Niche - Vision


 

When to use

Your business niche is the single most important place and space to be the clearest of clears and connected in your connections in your Solo Business Experience. It is in your business niche that you know where your Solo Business is adding value in your market and/or industry. It is also the role of your business niche to be the place to come back to and to move forward from in your decisions, direction, and delivery.

The importance of the inclusion of ‘business’ in connection to purpose is because as a Solo Business Owner it is important to consistently be kind to the mind to and say out loud what is owned by the business as with the business vision and values, the purpose is partially personal and has been born from the Solo Business Human.

While it may feel at first to be fully personal on the page for the human, with time, the sense of something bigger continues to settle for the owner to feel focused and informed in the day to day delivery to deliver.

 

  • Created 02/07/2025

  • Description The Part of Speech in the Solo Business Dictionary are designed with their use in mind. Each Part of Speech has been created in response to the (almost always) commented comment of, “I can’t remember what a noun or verb is.” and made more practical and to be ready to use in the context of Small Business.

    • action - a movement performed by a human or type of technology (computer or otherwise)

    • asset - a tangible and/or observable resource that adds value to the business

    • construct - an idea that has been grown from a concept to be more material (i.e., possible to be detected and/or observed)

    • frame - language device designed to focus the mind and make meaning (which can include common phrases)

    • label - a shorthand term used to communicate a categorisation of meeting pre-determined criteria

    • lens - a language device used to generate data for a specific purpose

    • relationship - a connection that gains access to a resource

    • resource - something that has value and is accessed through a relationship

  • IPA Transcription via https://tophonetics.com/



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Kathy Rast, Owner of Little Language Matters*

Little Language Matters* is working to work with the words we use every day to lighten the load and get out of our own way.

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