
Strategic Direction for Solo Business Owners.
We believe that when a business human can (literally) draw a line-of-sight from their vision to their assets and actions (and back again) then they will know how they are giving more, doing more, being more.*
(*Sometimes more doesn’t mean more. Sometimes more is less and less is more more than before.)

The sky is the limit…for some.
(If like us, you are now wondering, ‘Wait, when they say the sky is the limit, do they mean the sky is where we stop or start? And, knowing that now, so is it a bad or a good thing to set the sky as a limit?’ Yep, that feeling you may be feeling in questioning these questions not asked before now is a sense of space opening up with the words we are already using, which is exactly what we do here.
And to answer your question above…yes.
The big business strategic parts are not solo business friendly…yet.
It is funny, someone (whose name we no longer know) decided that (for reasons we no longer question) solo businesses were just a scaled down version of small and big business. (So, we are guessing) It made good business sense (at the time) to take the parts of big business and to plonk them directly into the solo business space assuming they will do the same thing.
For the most part, many solo business humans have found where the parts fit and how they are meant to work (in theory). However, there is a moment that many will reach when ‘mostly working’ and ‘in theory’ is not enough.
Something important to know about this is that those parts like a vision, mission, values, or business model that were built for big business are not solo business friendly (yet).
That is right, it is not you, it is the thinking behind the use of the small and big business parts in the context of solo business that is yet to be thought through. The type of thinking that discovers how the parts actually need to work to actually deliver along side the business humans.
What we can tell you is that the thinking is underway, the adaptation-ing is being built, and the feels are feeling pretty good each time round...and, it is all heading in the right direction from here.

To adaption* together and find the right thinking for a fit that fits each solo business owner, we use something you’re already using, you already know, and you’ll find funny when you feel the familiar feel kinda very refreshing.
— Kathy Rast, Language-In-Use Consultant
* Adaption in this context is deliberately dancing outside all grammar and wording rules here to catch the curious minds to wonder what it could mean in working with LLM* and how it could be possible to be both a noun (a thing) and a verb (an action).