Business Vision
When making decisions, look through the lens of your vision to see how aligned something is and is not for the business to have a balanced view before moving forward with congruency and consistency.
business vision
/ˈbɪznɪs dɪˈsɪʒᵊn/
asset
Context
Often asked for when doing most business trainings, talking about a strategy, and when considering where to next in the big picture for the business.
a general statement or sentence that while lacking detail of who, what, and how the business works gives insight the contribution of the business.
the view usually created and used by the business owner to sustain a consistent and congruent business focus.
Similar: Big Picture
lens
an asset used by a business to sense check the alignment or misalignment of an option, decision, action, or asset.
Application Example - A business owner will sense check a decision alignment by seeing it through the lens of the business vision by first asking, “How does this decision align with [business vision]?” And then asking, “How doesn’t this decision align with [business vision]?” With a balanced view to choose how to proceed with the new or known information.
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Created 10/02/2025
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The Part of Speech in The Small Business Dictionary are deisgned with their use in mind. They have been created in response to the (almost always) comment of, “I can’t remember what a noun or verb is.” and made more practical and to be ready to use in the context of Small Business.
action - a movement performed by a person or technology (computer or otherwise)
asset - a tangible and/or observable resource that adds value to the business
frame - language device designed to focus the mind and make meaning (can include common phrases)
lens - a language device used to generate data for a specific purpose
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